Give Peace A Chance
Remember Love

Auctioned on eBay in October 2004
Previously auctioned at Christies April 2004


A seven inch test pressing for "Give Peace A Chance" recorded by the Plastic Ono Band. Type written Apple custom recording label reads " Apple 13 Give Peace A Chance Plastic Ono Band" on one side and on the other "Apple 13 Remember Love Plastic Ono Band". This test pressing came from the collection of John Alexis Mardas (Magic Alex) who worked for Apple in the 1960s and was a close friend of John Lennon. Record is in very good condition.

(NOTE: It can be assumed this is the same performance and probably the same mix as the released single.)

See an alternate acetate - here


May 1969
Queen Elizabeth Hotel
Montreal, Quebec, Canada

June 1969


Sale Title
Location London, South Kensington Sale Date May 05, 2004Lot Number 238 Sale Number 9836
Lot Title Various Artists/Apple RecordsEstimate 500 - 700 British pounds
Pre-lot Text

The following 15 Lots are from the collection of John Alexis Mardas, a.k.a. Magic Alex.

Acclaimed as a science prodigy from his teens, Alexis Mardas moved from his native Greece to England in the early 1960s. He met Brian Jones of The Rolling Stones around 1963, and was subsequently commissioned to design a revolutionary new system of linking lights with sound for the band's stage performances.

In 1966, he met John Lennon, who was so impressed by his scientific skills that he dubbed him 'Magic Alex', and often referred to him as "my guru". The Beatles were in the early stages of forming their Apple empire, and Mardas was installed as the head of Apple Electronics. He continued his experiments with audio-visual technology until the company fell foul of Apple's cost-cutting crusade in 1969.

During this period, he was arguably one of Lennon's closest friends outside the Beatles. Lennon was the best man at his weddding; and Mardas accompanied the group on many of their global adventures, including their trips to Greece and India, and the filming of their Magical Mystery Tour. Even after Apple Electronics was closed, he remained friends with both Lennon and George Harrison, and John and Yoko continued to travel to Greece to holiday with him. Since leaving the Beatles' employment, Mardas has continued to work in many different fields, not least as a security consultant to many of the crowned heads of Europe.
Lot Description Various Artists/Apple Records

A collection of rare 7" records comprising: two single-sided 7" acetates with white Emidisc labels, one inscribed in an unknown hand INNER LIGHT, THE BEATLES; the other inscribed SOUR MILK SEA, APPLE REC.; a single-sided 7" acetate with Apple label inscribed in an unknown hand DONOVAN, LORD OF THE REEDY RIVER; and a test pressing for the Plastic Ono Band's single Give Peace A Chance/Remember Love, the Apple label with typescript track and artist details (4)

Provenance The Collection Of John Alexis Mardas.

Lot Notes Inner Light is the b-side to Lady Madonna, released in 1968. Sour Milk Sea, written and produced by George Harrison, was performed by Jackie Lomax, and was one of the first four Apple singles released in 1968.